Digital Marketing Lead

Marketing Leadership That Moves the Business Forward

This role is built for marketers who don’t just plan campaigns—they own outcomes. If you’re ready to lead brands, drive results, and make a real impact across a growing real estate portfolio, this is your stage. This international opportunity empowers you to make your mark by leading digital initiatives that shape brands and drive growth.

Job Description

As a Digital Marketing Lead, you will own and execute end-to-end marketing initiatives across a portfolio of companies. This hands-on role blends strategy and execution—covering brand development, content, campaigns, design, and automation—to drive measurable growth and ROI.

Job Overview

Employment type: Indefinite term type contract
Shift: Day shift, 08:30 AM–05:00 PM EST, weekends off
Work setup: Work from home, Colombia

Exciting Perks Await!

• 5-day work week
• Weekends off
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully customized Emapta laptop and peripherals
• Indefinite term type contract
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime office locations in Bogotá and Medellín
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)

The Qualifications We Seek

Experience & Skills

• 4+ years of digital marketing experience, including content creation and campaign management
• Proven track record of managing and growing brands
• Strong writing and storytelling abilities across short- and long-form content
• Competent graphic design skills with the ability to create clean, on-brand creatives
• Hands-on experience with paid advertising platforms (Google, Meta, LinkedIn)
• Proficiency with modern marketing tools and platforms

Technical Background

• Bachelor’s degree in Computer Engineering, Web Development, or a related technical field (preferred but not mandatory)
• Ability to understand technical systems and build marketing automations
• Comfortable working with modern marketing technology stacks
• Basic understanding of web development or CMS platforms (WordPress, Webflow) is a plus

AI & Automation Expertise

• Familiarity with AI tools for content creation, automation, and workflow management
• Ability to quickly learn and assess emerging AI technologies
• High-level understanding of AI concepts, including prompts, workflows, and LLMs
• Proactive in leveraging technology to improve efficiency and output

Soft Skills & Mindset

• Highly independent and able to thrive with autonomy
• Resourceful, solution-oriented, and proactive problem-solver
• Ambitious with a strong “get-it-done” mentality
• Strong critical thinking and analytical skills
• Comfortable in fast-paced, startup-style environments
• Excellent English communication skills, both written and verbal

Preferred (But Not Required)

• Experience managing freelancers or third-party agencies
• Exposure to commercial real estate or service-based industries
• Basic web development or CMS experience
• Experience building marketing automation sequences

Your Daily Tasks

Brand & Content Development

• Develop and strengthen brand identity across multiple companies and markets
• Create comprehensive content strategies for social media, websites, blogs, and email
• Produce high-quality short-form and long-form content
• Manage social media calendars, copywriting, and posting across platforms
• Develop ad creatives and campaign assets

Campaign & Digital Execution

• Lead digital marketing campaigns from planning to execution
• Launch, monitor, and optimize paid advertising across Google, Meta, and LinkedIn
• Build and manage landing pages, funnels, and lead generation workflows
• Analyze performance metrics and deliver data-driven recommendations
• Drive measurable ROI across all initiatives

Design & Creative

• Produce marketing materials using Canva, Adobe Suite, or similar tools
• Ensure brand consistency across all touchpoints
• Create compelling visuals that drive engagement and conversions

Technical & Automation

• Leverage AI tools for content creation and workflow optimization
• Build marketing automation workflows to improve efficiency
• Implement technical marketing solutions and basic website updates when needed
• Stay current on emerging marketing technologies

Project Ownership & Management

• Manage marketing initiatives end-to-end with minimal supervision
• Coordinate with freelancers or agencies as required
• Ensure quality control across all outsourced deliverables
• Work directly with ownership to prioritize and execute strategy
• Identify gaps, propose solutions, and take initiative proactively

About the Client

Building Modern Real Estate Brands Through Smart Marketing

Our client operates within the real estate sector, managing a portfolio of growing businesses focused on long-term value creation. They emphasize modern branding, data-driven decision-making, and scalable systems to support expansion across markets. With a strong entrepreneurial mindset and a focus on innovation, they empower teams to take ownership, move fast, and shape brands that stand out in a competitive landscape.

Welcome to Emapta Colombia!

At Emapta, you're not just joining an industry-leading outsourcing provider; you're becoming part of a community that celebrates the rich cultural tapestry of Colombia. Our track record of success and diverse international clientele across various industries provide a solid foundation for your career. With over 1,000 global partners preferring to open remote jobs in the country, our vision is to help you and thousands more Colombians reach your full potential and dreams without the need to leave the country and work abroad.

Join forces with passionate professionals who share the desire to make a meaningful impact through premium global opportunities, all at your fingertips. Emapta isn't just a company; it's a community that values the balance between work and life. Start a truly exciting journey with us and discover how your talent can flourish in a setting that celebrates the spirit of Latin America.

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